content wizardry for b2b tech companies

Create great content. Sell more software.

writer. strategist. secret weapon.

Creating excellent content isn’t magic — but it’s also not easy. For your content marketing engine to succeed, you need material that speaks to your audience, inspires action, maps to your goals, and can be produced consistently, efficiently, and with unwavering quality.

That’s where I come in. With more than 15 years of experience writing for B2B technology companies, I combine strategic insights with tactical expertise to deliver compelling content and measurable business results.

Generate leads

Content for content’s sake simply doesn’t work. My persona-based approach to writing ensures that you’re always aligning the message to the audience. The result: more traffic, more clicks, more conversions, more leads — and ultimately more sales.

build your brand

Your brand equity relies on using a consistent, unique, and memorable voice. From impactful messaging maps to informative web copy to executive bylines that showcase your company’s leadership, I can help your team build a powerful brand that sticks.

free up your team

Not every SME, marketer, or executive is a writer — and that’s just fine. Leave the writing to a specialist so you can publish high-quality content while your team members focus on what they do best.

Services

  • Attract, engage, and nurture prospects with optimized email and landing page copy, digital ad copy, and gated long-form assets like ebooks and white papers.

  • Make an impression with blog posts, contributed articles/bylines, infographics, video scripts, press releases, and event-related copy.

  • Ensure that your website sounds professional, evokes your brand, and inspires your users to learn more and take action.

  • Guide prospects down the funnel with datasheets, solution briefs, and case studies/success stories.

  • Support your sales force with playbooks, training materials, communication templates, one-sheeters, and battle cards.

  • Tell the story of your business consistently and effectively with message maps and frameworks, positioning platforms, brand development, corporate style guides, and editorial review services.

  • Build the foundation for content marketing success with content inventories and audits, competitive analyses, nurture stream strategies, and comprehensive buyer personas.

why work with alena?

Quality

My superpower is transforming complex information into articulate and actionable language. Working with me means more efficient meetings, fewer review cycles, and first drafts that often end up as final products. You always get premium quality work, so your content can make an impact in-market more quickly and effectively.

insight

When you work with me, you don’t just get a professional writer – you get fresh ideas, an objective perspective, and recommendations for how to make your content go further. I help my clients shift from “What do we want to say?” to “What’s important to our target audience?” and bring the curiosity and confidence to elevate your content to the next level.

collaboration

I work closely with every client to understand their business, hit their timelines, and accomplish their goals. With me, you get an integrated team member, not an isolated contractor. From graphic designers and digital marketers to engineers and product owners to the C-suite, I love collaborating across the business to bring the best possible messages to light.

“It’s rare to find a writer that can do everything, and Alena’s that person. She’s a top-notch content strategist. She’s an incredible writer. She’s curious, creative, and always delivers something better than I could have imagined. With Alena, I’m not worried about tons of review cycles: she is seasoned and talented enough to get it right quickly. She makes it her job to learn our business, our target audience, and our voice and tone – and give something back that’s spot on every time. I hire her for the work that matters the most to my company, and I know instantly it will be done right. That’s worth every penny.”

— Joshua Merritt, SVP Brand and Advocacy, Bonterra

I‘ve been lucky enough to work with…

Logitech

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BMC Software

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CA Technologies

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Zscaler

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Atlassian

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Flexera

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Dragos

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Aisera

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Aurea

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CloudFix

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Planview

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Measured

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Gogo Business Aviation

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Automox

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FinThrive

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iland (now 11:11)

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Redwood

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W Energy

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Marketron

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Logitech • BMC Software • CA Technologies • Zscaler • Atlassian • Flexera • Dragos • Aisera • Aurea • CloudFix • Planview • Measured • Gogo Business Aviation • Automox • FinThrive • iland (now 11:11) • Redwood • W Energy • Marketron •

kind words

  • “I have worked with Alena Bowen on marketing projects for over a decade. She is an exceptional marketer, writer, and thinker as well as a pleasure to work with. She has consistently created compelling content for us across a broad spectrum of tech topics and provides incredibly valuable guidance on our overall content strategy.”

    — Jennifer Brenner, CMO, 11:11 Systems

  • “Alena is by far the best business writer that I’ve ever worked with. She is fantastic at listening, drafting a framework, and writing articles that take on our style and voice — in other words, making us look good. Alena is nothing short of phenomenal.”

    — Rachel Collins, CEO, W Energy

  • “Working with Alena is a delight. She's a unique strategic talent who can easily take a project from ideation to completion. Her ability to turn complex sales and product visions into digestible and actionable prose targeting a wide range of audiences makes her a valuable member of any project.”

    — Jason Sugawa, President and Founder, The Honor Roll

  • “Alena Bowen is a powerhouse. Alena’s ideation skills are nothing short of brilliant, consistently generating innovative and captivating ideas that breathe life into our projects. Her writing and editing prowess ensures that every piece of content we produce is polished to perfection. Alena Bowen is an indispensable marketing partner.”

    — Dionn Schaffner, Chief Diversity Officer, Bonterra

  • “Alena’s writing is exemplary, poignant, and measured. She is a master of targeted persona work and provides strategic direction in addition to executing amazing content. I’ve brought Alena onboard at multiple different organizations and would do so again in an instant."

    — Dipesh Mukerji, VP Product Marketing, Sibros

  • "Alena has an incredible talent as a writer and gave new life to the projects she worked on. Simply put, Alena is in the 'superior talent' category. Whatever project you throw at her, she’ll produce outstanding results.”

    — Josh Carroll, Sr. Director of Product, PaySimple

  • “Alena is a pleasure to work with across all parts of the content creation process. I would often come to Alena with a scattered set of ideas and after working together, a structure would emerge. She was great at adding a fun and unique voice to dry technical topics. I hope to be able to work with her again in the future.”

    — Stephen Barr, Principal Architect and Technical Evangelist, CloudFix

about alena

Alena Bowen brings over 15 years of experience in B2B technology to her role as a writer and content strategist. With a diverse background including jobs in-house at enterprise software organizations, start-ups, and agencies, Alena's expertise is both broad and deep.

Alena began her career with dual BAs from Tufts University, awarded summa cum laude. She completed her education with an MS in Marketing from the University of Colorado Denver business school, specializing in brand management and marketing communications.

Alena lives in Denver, Colorado with her husband, three children, and cat. When she's not reading or writing, she enjoys skiing, soccer, traveling, doing puzzles, and consuming wine and cheese.

get in touch

Let’s uplevel content at your organization.

Reach out for more information, including work samples, references, pricing, and availability.